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In order to accumulate the best ideas of conventions to follow for my music video, I decided to analyse two more dated music videos and see which conventions are not used and the impact this has when watching the videos from the twenty-first century's perspective.

Stay - Shakespear's Sister

Breif List of Conventions Used:

• Never static, constant panning
• Looks into camera lens
• Slower cuts
• Two locations, though mostly in one
• Builds up speed with temporal flow
• Both narratives join
• Features artists
• Realistic
• Fades to black to end

Ironic - Alanis Morissette

Breif List of Conventions Used:

• Realistic
• Fast cuts (at beginning)
• Temporal relationship
• Diegetic sounds (cars)

From analysing the conventions used in this video the popular ones that are missing are apparent. It is clear to see why certain conventions have been introduced since the production of  Stay and Ironic. Using this, I must think to:

• Not make my music video so realistic that it becomes boring or too similar to film production
• Vary the length of cuts and vary the pace, preferably keeping it much faster then Stay or Ironic
• Use a variety of locations - focusing solely or mainly on one becomes boring and too realistic
• Make sure that each character is clearly defined to avoid confusion - the characters in Ironic's narrative are all very similar looking, this is best avoided