In order for us to expand our prior understandings of the details involved in marketing, we were set the brief to promote one of eight possible bands, invented by our media teacher, and; paired. I chose to work with Ashlie Bowes, to promote our chosen band: The Dynobots.
We were given a basic overview on what the group were about, and breifed that we needed to promote them to Frambois Records (a fictional record company), but it was only once we began planning our pitch that we realised how much work was involved. We thought about their:
iconic image
audience
genre
first album
influences
suitable venues, and
possible promotional strategies.
Then expanded each section, giving real, believable details.
We presented all of our work with a slideshow to visually aid our pitch, this was particularly good for unveiling their iconic image. We believe that we covered all the necessities and put forward a realistic and influential pitch.
THE DYNOBOTS
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