Having decided that my first set of album cover designs were too busy and not realistic-looking, I decided to take a more conventional approach to my album artwork. I used the previous image in new ways, and compared them to real Taylor Swift album covers. The one with a lavender background didn't really match Taylor's iconic profile so I decided to take some images outdoors with nice scenery - an look some of Taylor's other albums have. These can also be seen above. Although these were definitely a step in the right direction; they still weren't quite meeting the purpose and targeted audience's requirements and criteria, and therefore wouldn't be successful.
The design I have chosen to go for is the final one. It focuses more on the artist - Taylor's main and emphasised part to her album covers. I made sure to still achieve something a little bit different at least, so I added a granulated effect. I also used an unusual way to present the artist's name; leaving the buyer with something more interesting to look at and work out. This should gain more attention and respect, and ultimately please more fans = more customers. The title stands out, with a bold, yet more fancy font at the bottom of the cover, so that if a buyer is focused on the album's title, they don't want to be spending a long time searching for it; it's plain and simple to read. The artist's name would not have worked in this position very well. It would have looked odd, by extension; as if the artist almost had a name tag! This would be far too simple for a twenty first century album cover.
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